Why are in-person, face-to-face meetings important?

Nov 16, 2022News

As an online marketing company with clients around the country, we love the convenience of Zoom meetings plus the ability to send video presentations and training sessions to our clients.  The post-pandemic era, however, has reminded us of the importance of in-person, face-to-face meetings.

The advantages of in-person, face-to-face meetings:

Whenever possible, we try to schedule in-person, quarterly, or monthly meetings with our clients to strengthen our relationship and enjoy other benefits of a “good ole sit-down meeting”.  Here are our key reasons:

  • Limit Distractions

In-person meetings encourage participants to stay focused and decreases the urge to multitask.

  • Increase Engagement & Participation

When you can see each other in a meeting, participants are more likely to contribute to the conversation.

  • Communicate Effectively

In person, you can read nonverbal cues.  This decreases the likelihood of misinterpreted texts or emails.

  • Collaborate About Ideas

This happens more naturally in person because it is easier to tell when one person stops talking so others feel more confident adding in their ideas.

The key to long-term business success is building trust and strong relationships.  Even engaging in the purposeful small talk that occurs in person helps show you care and helps you find common interests.

When in-person isn’t possible, technology is our friend.

You can still build a relationship and get a good feel for another person with a video connection.  Some things we find helpful are:

  • Set Regular Online Meetings

Just like in-person meetings you want to connect regularly with clients to do check-in meetings and collaborate on upcoming plans.

  • Send a Video with a Presentation or Recommendation

Sending a written presentation or recommendation is enhanced if you make a video to walk the folks you are presenting to through your research and recommendations.

  • Send Training Videos

There are lots of moving parts in online marketing.  Our clients seem to grasp training points much quicker when we follow online training with a video of our session.

If your business is in the Texas Hill Country, we will arrange to meet you in person.

  • We offer a FREE Marketing Insights Report about your business.
  • We want to learn about your business goals and dreams.
  • We offer recommendations to help you achieve your business goals and dreams with proven marketing and advertising strategies and tactics.




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